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Ireland · UK · USA

When the strategy meets the tech stack, someone has to make it work.

o6o International is strategy consulting focused on getting technology, go-to-market, and execution aligned with the business plan — not bolted on after the slides are finished.

Run by Hugh Sheehy — BE, MBA, ex-CTO/CPO, ex-Google.

Where we work

Based in Dublin — working with clients across Ireland, the UK, and the United States.

Who this is for

Two kinds of clients, one reason they call.

Both want experienced judgment that connects the business and the technology, with someone who stays involved long enough to see the strategy land.

Growing companies

Ambitious and ready for senior input

You need senior strategy and technology judgment, delivered with the focus and flexibility of a small, experienced advisory partner.

Experienced corporate buyers

Experienced buyers looking for continuity

You've worked with major consultancies before. What you want this time is direct access to someone senior who remains involved after the recommendations are delivered, when the work has to get built.

“A strategy nobody implements is just an opinion with slides.”
— The whole point of o6o International
What we do

Strategy that expects to be implemented.

The core of the work is getting technology, go-to-market, and commercial strategy all pointed at the same business plan — from the basics of your tech stack, to where AI genuinely belongs, to how you actually take it to market. Get any one of those out of step with the others and the plan doesn't survive contact with reality.

Tech & Commercial Strategy Alignment

Making sure the technology roadmap actually serves the business strategy — not the other way around.

Technology & AI Strategy

Practical direction on stack decisions, architecture, and where AI genuinely helps — and where it's just noise.

Implementation & Delivery Leadership

Most strategy work stops at the deck. This doesn't — hands-on leadership to get the plan actually built.

Go-to-Market, Growth & Sales Strategy

GTM isn't a launch-week afterthought — it's planned alongside the tech and the business case, not bolted on once the product's built.

Organizational & Change Strategy

Structuring teams and decision-making so the strategy survives first contact with the org chart.

Fractional CTO / CPO Support

Senior technology and product leadership on demand, for companies that need the judgment before they need the headcount.

Ways to work together

A clear starting point for the work.

Each engagement is shaped around the business problem, but these are the most common ways to begin.

How it works

Three things that don't change.

Focused discovery, clear judgment, and practical recommendations without unnecessary layers.

01

Senior, direct, and hands-on

You work directly with Hugh, keeping communication clear and decisions close to the people responsible for implementing them.

02

The business plan comes first

Technology, AI, and go-to-market decisions are all judged by what they do for the business case — not for their own sake.

03

Built to be implemented

Recommendations are scoped for the team that has to run with them, and there's follow-through to make sure they do.

Off the clock

Hugh races dinghies when he's not untangling technology strategy — same instinct for reading conditions and adjusting fast.

Hugh Sheehy
About

Hugh Sheehy

Hugh leads o6o International. Initially an engineer in the world of offshore oil, he moved into telecom after completing his MBA at INSEAD, and from there into the internet. His career since has combined operating roles — including CTO, CPO, and other C-suite positions — with strategy, technology, product, and commercial leadership.

He has lived and worked across Europe and around the world, working at major international companies including Shell, Google, and Hewlett Packard, as well as founding multiple startups. He also spent several years in a boutique strategy consulting firm, mostly on jobs where the client had gotten frustrated with firms like McKinsey.

His experience spans internet, software, energy, telecom, and professional and financial services. He has worked in English, Dutch, Spanish, and French with clients across Ireland, the UK, and the US.

Have a strategy that needs to actually happen?